New SA Heineken brewery’s construction on schedule
Thématique :
sud afrique
The construction of international brewer Heineken’s first South African brewery is ahead of schedule, with production expected to start in the fourth quarter next year.
Speaking at the South African International Trade and Investment Conference in Cape Town on Thursday, Heineken director of business and legal, Peralt van der Merwe, explained that construction of the €286-million brewing facility south east of Johannesburg would be completed by the third quarter next year.
The Sedibeng brewery site on R59, was a join-venture between Heineken and Diageo with Heineken owning a majority 75% in the project.
The highly-automated brewery would have an initial capacity of three-million hectolitres, with the built-in flexibility to expand and would brew a range of Heineken and Diageo brands including Heineken and Amstel.
Van der Merwe stated that the Sedibeng brewery was being constructed at a time when there was considerable growth opportunity in the South African premium beer market.
He explained that, currently, 27-million hectolitres were consumed in South Africa, but there was potential for further growth of 12-million hectolitres.
The brewery would comprise production buildings and cool cellars, as well as a bottling and distribution warehouse for Heineken SupplyCo, the brewing and distribution company for beer brand Amstel.
It is anticipated that the brewery will initially create approximately 225 new, permanent jobs at all levels and a considerable number of new, service-related outsourcing opportunities.
Addressing media at a press conference, Department of Trade and Industry (DTI) Director-General Tshediso Matona said that the construction of Heineken’s first brewery in South Africa was a significant opportunity.
Firstly, the establishment of another brewer in South Africa would open up and promote local competition and, secondly, the establishment of Heineken in South Africa, which was a multi-national corporation, would inevitably attract other multi-nationals and promote ancillary investments.
Speaking at the South African International Trade and Investment Conference in Cape Town on Thursday, Heineken director of business and legal, Peralt van der Merwe, explained that construction of the €286-million brewing facility south east of Johannesburg would be completed by the third quarter next year.
The Sedibeng brewery site on R59, was a join-venture between Heineken and Diageo with Heineken owning a majority 75% in the project.
The highly-automated brewery would have an initial capacity of three-million hectolitres, with the built-in flexibility to expand and would brew a range of Heineken and Diageo brands including Heineken and Amstel.
Van der Merwe stated that the Sedibeng brewery was being constructed at a time when there was considerable growth opportunity in the South African premium beer market.
He explained that, currently, 27-million hectolitres were consumed in South Africa, but there was potential for further growth of 12-million hectolitres.
The brewery would comprise production buildings and cool cellars, as well as a bottling and distribution warehouse for Heineken SupplyCo, the brewing and distribution company for beer brand Amstel.
It is anticipated that the brewery will initially create approximately 225 new, permanent jobs at all levels and a considerable number of new, service-related outsourcing opportunities.
Addressing media at a press conference, Department of Trade and Industry (DTI) Director-General Tshediso Matona said that the construction of Heineken’s first brewery in South Africa was a significant opportunity.
Firstly, the establishment of another brewer in South Africa would open up and promote local competition and, secondly, the establishment of Heineken in South Africa, which was a multi-national corporation, would inevitably attract other multi-nationals and promote ancillary investments.
